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According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.

Google Plus offers business opportunities available nowhere else.The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter.

Google Plus and social signals
Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others. Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness.

Google + and Local SEO
G+ local is a part of Google+, and focuses specifically on businesses and their locations. These pages are similar to Facebook business pages, but include a many more features geared to help businesses connect with local consumers on a social level.

The benefits of Google+ Local include:

• More online visibility, enabling consumers to find a link to your website, what your business has to offer, and any other information you think they should have.
• More customer engagement via its social features.
• Direct access to customers so you can connect on a more personal level, encourage feedback, and ask for reviews.
• Higher page ranking through posting fresh content on a regular basis.
• Integration with Google maps, which enables consumers to find pertinent contact information like your phone number, address, directions, and hours of operation.

Social media really moves fast!  It’s a good reason for outsourcing your social media services, for more information contact Servistree at 866-944-3244 or info@servistree.com

And as always, we’re here to help you. If you require any assistance with any of your Social Media or Internet Marketing needs, feel free to reach out to us at sales@servistree.com or call us at 1-866-944-3244. Keep up with the latest news and information and other small business news by subscribing to our blog by clicking here.