Welcome to your source for the latest insights, trends, and expert guidance on payment processing, POS systems, insurance solutions, and business management in South Florida. As a leading provider of comprehensive financial services, we are passionate about sharing our knowledge and expertise with businesses seeking to streamline operations, enhance efficiency, and drive growth.
From innovative payment processing strategies and POS system best practices to navigating the complexities of insurance solutions and practical business management tips, our insights cover a wide range of topics to help you stay ahead in the dynamic South Florida business landscape. Our team of experienced professionals is dedicated to delivering informative and engaging content that empowers you to make informed decisions and achieve your goals.
Most South Florida business owners think merchant fees are just part of the game. Swipe a card, lose a percentage. But the processors see more than that — and if you don't, you're handing over cash you didn'...
Read MoreVisa’s 2026 CEDP Rate Hikes: How B2B Merchants Can Stop the Profit Leak The B2B payments landscape in South Florida has shifted. On *January 24, 2026*, Visa implemented a massive update to its *Commercial Enhanced Data Program (CEDP)*, and for ...
Read MoreMost retailers think contactless checkout is just about convenience. Tap, scan, done. But there's more happening beneath the surface — and if you're not paying attention, you're missing the real shift. These systems aren't just changing ...
Read MoreMost fitness studio owners think recurring billing is just about convenience. Set it, forget it, collect the money. But there's more happening beneath the surface — and if you're not paying attention, you're leaving serious revenue on ...
Read MoreMost business owners with multiple locations think insurance is just about checking boxes. Get the policy, pay the premium, move on. But South Florida doesn't play by those rules — and if you're not paying attention, you're ...
Read MoreService calls in South Florida don't wait for anyone. AC dies in August? You need it fixed now. Pipe bursts during a storm? Same story. And when the job's done, the last thing anyone wants is to stand ...
Read MoreMost restaurant owners think a POS system is just about ringing up checks. Swipe the card, print the receipt, move on. But the right system does more than process payments — it runs your floor, tracks your inventory, and keeps your ...
Read MoreMost South Florida business owners think credit card processing is just part of the game. Swipe, tap, pay—done. But those fees aren't static, and they're not all created equal. If you haven't audited your merchant ...
Read MoreGift cards get people through the door who wouldn’t have come otherwise. They show up, card in hand, ready to buy something. Every card sold means a guaranteed visit and a real shot at turning a stranger into ...
Read MoreInterchange rates hit every business that takes cards. These fees aren’t just a line item. They decide how much you actually keep from each sale. In South Florida, where margins are tight and competition is everywhere, even a ...
Read MoreMost business owners don’t realize what their insurance leaves out until something breaks, floods, or someone files a claim. In South Florida, storms, lawsuits, and data problems aren’t rare—they’re routine. One missing ...
Read MoreChasing payments wastes time. Service crews in South Florida want to finish a job and get paid on the spot. Customers expect to pay right after the work is done. No office visits, no waiting for invoices. Mobile POS systems ...
Read MoreFor decades, medical offices have relied on mailing paper bills to collect from patients. But as more costs shift to patients, this old way of doing things is eating up time and money—and younger patients just aren’...
Read MoreCustomers don’t stick around just because you have a good product. They come back because you give them a reason. Loyalty programs do that job. They make people feel like their business matters, and that’s what ...
Read MoreMoney problems hit fast when disasters strike. A flood ruins your stock, equipment breaks down, or someone gets hurt in your store - these aren't just bad luck, they're business killers. That's why successful owners choose BOP ...
Read MoreFor most small-business owners, payment processing feels like a necessary evil — unpredictable, confusing, and often frustrating. At Servistree, we’ve built our system from the ground up to eliminate those headaches and bring honesty, transparency, and real savings back into ...
Read MoreCustomers in South Florida have plenty of choices. Most walk past a dozen other businesses before they pick yours. The ones who come back again and again aren’t guessing. They’re responding to something you’ve put in place. ...
Read More(What merchants should demand before signing up) In Miami’s competitive market, selecting the right merchant account / credit card processing partner is critical. A weak or opaque provider can cost you time, fees, reputation, and even expose you to ...
Read MorePeople in South Florida expect to pay fast. They walk up, tap a card or phone, and move on. No one wants to wait for a slow terminal or count out bills. If your checkout isn’t quick and easy, ...
Read MoreLose a sale because you can’t take a card, and you don’t get a second chance. People in South Florida expect to pay any way they want. Chip, tap, swipe, or online. A merchant account isn&...
Read MoreUnpredictable income makes it tough to run a business in South Florida. Subscription billing brings in money on a set schedule. Owners see what’s coming in and can plan for it. No more wild swings from month to month. ...
Read MoreFew things frustrate a business owner more than finding out that their hard-earned funds have been “placed on hold” by their payment processor. You delivered the service, swiped the card, and now your money is sitting in limbo.
Read MoreWaiting for checks slows down every contractor in South Florida. Jobs wrap up, but the money doesn’t show up right away. Clients stall, bills stack up, and payroll deadlines don’t move. With mobile payments, you get ...
Read MoreWhy Credit Card Fees Are a Growing Problem If you run a business today, you've probably noticed credit card processing fees eating into your profit margins. Every swipe or tap comes with 2–4% in fees, which add up quickly. For some ...
Read MoreOne Vendor, Fewer Headaches Managing a business in South Florida means dealing with too many vendors, too many bills, and too much wasted time. Bundled services fix that. You get one provider, one bill, and one team that actually knows ...
Read MoreSmall business owners in Ft. Lauderdale, FL know the struggle of finding a reliable payment processor that doesn't nickel and dime you to death. It's like trying to find a parking spot during spring break - seemingly impossible ...
Read MoreData breaches are scarier than a hurricane warning for online retailers. One slip-up and you're not just losing sales, you're losing trust. And in the sunshine state's competitive e-commerce landscape, trust is as valuable as beachfront property. ...
Read MoreChargebacks don't have to be an inevitable part of doing business in the Sunshine State. With the right strategies and a solid payment processing provider, you can turn the tide in your favor and keep those chargebacks at bay. ...
Read MoreFraud protection isn't just some fancy term thrown around by tech geeks. It's the lifeline that keeps your business afloat in a sea of digital transactions. Every time a customer swipes a card or clicks "buy now,&...
Read MoreThink of business insurance as your life jacket in the unpredictable sea of commerce. It's not just about ticking boxes or meeting legal requirements. It's about protecting the dream you've worked so hard to build. Whether you'...
Read MoreRunning an online store in Ft. Lauderdale, FL is like trying to catch a wave - timing is everything, and if you're not prepared, you'll wipe out faster than a tourist on a surfboard. In the digital marketplace, ...
Read MoreE-commerce businesses in South Florida face specific challenges when it comes to protecting customer data in today's digital landscape. The rise of online shopping and digital transactions has made safeguarding sensitive information more crucial than ever before. Protecting customer data ...
Read MoreRunning a business in South Florida comes with specific risks and challenges that require careful consideration. From the threat of hurricanes to various liability concerns, companies in this region face a distinct set of potential issues. Having the right insurance ...
Read MoreArtificial Intelligence (AI) is revolutionizing payment processing and fraud detection for South Florida businesses. The growth of online transactions has led to an increased risk of fraud, challenging companies to find more effective protection methods. AI provides powerful tools that ...
Read MoreChargebacks pose a significant threat to South Florida's growing e-commerce sector. As online sales increase, so do the risks of fraudulent transactions and customer disputes. For local businesses, implementing strong chargeback prevention measures is crucial for protecting revenue and ...
Read MoreE-commerce in South Florida is experiencing rapid growth, opening up new opportunities for local businesses to thrive in the digital marketplace. However, this expansion also brings significant challenges, particularly in the realm of data security. One of the most pressing ...
Read MoreFor merchants in South Florida, credit card processing fees often represent a significant business expense. Zero fee credit card processing has recently gained attention as a potential solution to help companies cut these costs. This payment model offers a different ...
Read MoreData breaches can be devastating for small businesses, leading to financial losses, damaged reputation, and loss of customer trust. Implementing effective data breach prevention strategies is crucial for protecting your business and customer information. Understanding Data Breach Risks for Small ...
Read MorePayment disputes are a common challenge for businesses of all sizes. Handling these issues effectively is crucial for maintaining customer relationships, protecting revenue, and ensuring smooth operations. Navigating the complexities of payment disputes and developing strategies to resolve them efficiently ...
Read MoreGroup disability insurance is a crucial benefit that protects employees' financial well-being if they become unable to work due to illness or injury. Optimizing this coverage ensures your workforce is adequately protected while managing costs for your business. Understanding Group ...
Read MoreImage Credit: Freepik Selecting the right payment processor is crucial for your business's success. Different industries have unique needs, and choosing a processor that aligns with your specific requirements can save you money and improve customer satisfaction. Understanding Industry-Specific ...
Read MoreCredit: Pexels Group health insurance is a vital benefit for small and medium businesses (SMBs) to attract and retain top talent. Customizing these plans can help SMBs balance employee needs with budget constraints. Creating effective, affordable group health insurance options ...
Read MoreImage Credit: Pexels Mobile payment solutions are changing how people shop and pay for goods. These technologies are making retail more convenient, faster, and safer for both customers and businesses. Mobile payments are reshaping the retail landscape in numerous ways, ...
Read MoreImage Credit: Pexels For small businesses, every penny counts. Payment processing fees, while necessary, can significantly affect your bottom line. Understanding these fees and implementing strategies to manage them can help boost your profitability and ensure long-term success. Understanding Payment ...
Read MoreImage Credit: Pexels Selecting the right point-of-sale (POS) system is a critical decision for businesses of all sizes. A well-chosen POS solution can streamline operations, improve customer experiences, and provide valuable insights into sales and inventory data. However, with the ...
Read MoreImage Credit: Freepik The modern job market demands that businesses offer appealing employee benefits to successfully recruit and retain skilled professionals. A thoughtfully crafted benefits package can distinguish your company and showcase your dedication to employee well-being and satisfaction. The ...
Read MoreImage Credit: Kindel Media on Pexels South Florida businesses are constantly seeking ways to attract and retain top talent in a competitive market. Offering group insurance solutions has proven to be an effective strategy. These benefits protect employees while also ...
Read MoreBusiness insurance is a crucial aspect of protecting your company from potential risks and liabilities. However, not all businesses have the same insurance needs. Personalized business insurance offers a tailored approach to ensure that your specific requirements are met, providing ...
Read MoreHealthcare providers face unique challenges when it comes to billing and payment processing. Point-of-Sale (POS) systems designed for the healthcare industry can significantly improve the efficiency and accuracy of billing processes, enhance patient experiences, and streamline financial operations. Understanding Healthcare ...
Read MoreChoosing the right payment provider is crucial for ensuring a seamless and secure transaction experience for your customers. With the ever-evolving landscape of payment technologies and solutions, it can be challenging to navigate the various options available. By exploring different ...
Read MorePayment processing is a crucial aspect of running a successful business. However, with the convenience of electronic transactions comes the risk of fraud, which can have severe consequences for businesses of all sizes. Implementing robust fraud prevention measures is essential ...
Read MoreRunning a successful business in South Florida requires efficient payment processing solutions that cater to your customers' needs while streamlining operations. By implementing the right strategies, you can enhance the customer experience, reduce operational costs, and boost your bottom line. ...
Read MoreFor businesses in South Florida, selecting the ideal point-of-sale (POS) system is a critical decision that can significantly impact operations, customer experiences, and overall success. A well-chosen POS solution streamlines processes, enhances efficiency, and provides valuable insights into sales and ...
Read MoreAs a small business owner in South Florida, accepting various payment methods is crucial for providing a seamless customer experience and staying competitive. However, managing multiple payment processors and ensuring secure transactions can be a daunting task. This is where ...
Read MoreThe bustling business landscape of South Florida necessitates accepting credit card payments for most companies. However, the convenience of electronic transactions comes with the responsibility of protecting sensitive customer data. Failing to implement secure credit card processing practices can lead ...
Read MoreAs a small business owner, accepting credit card payments is essential to staying competitive in today's market. However, before you can start accepting credit cards, you need to set up a merchant account. A merchant account is a type of ...
Read MoreThe FBI raided the Florida division of a China-based manufacturer of point-of-sale devices that allegedly facilitated cyberattacks on American and European businesses. Headquartered in Shenzhen, China, PAX Technology Inc. has more than 60 million point-of-sale terminals in use throughout 120 countries. Business ...
Read MoreVital-Link is the longest continuously run, family-owned, and operated Medical Alert company in the country, since 1981. Vital-Link is dedicated to providing senior citizens, those physically challenged, those recovering from surgery or accidents, and people living alone with the reassurance of ...
Read MoreServistree Merchant Services a leading provider of financial technology to small businesses with offices in Ft. Lauderdale and Miami.
Read MoreFort Lauderdale – (Florida April 15, 2021) – On this Tax Day Servistree Merchant Services gives business owners a reason to celebrate. As an innovator and leader in the payment processing industry, we are excited to announce our NEW service Fee-SHIFT. This new credit ...
Read MoreMany businesses that service the B2B and B2G clients are leaving money on the table and don’t realize it. The fees from credit card processing are a part of doing business, but most businesses are unaware that ...
Read MoreIf your company handles your customers’ personal data, intellectual property or proprietary corporate data, you are at risk of a data breach. It doesn’t matter if you are a Fortune 500 company or a smaller shop— hackers are always looking ...
Read MoreFor Immediate Release: Fort Lauderdale, Florida May 22, 2020 Servistree Merchant Services, President Adam Weizer was recognized by The Greater Fort Lauderdale Alliance Along with Florida Virtual Entrepreneur Center and The Florida High Tech Corridor as a leader and innovator ...
Read MoreServistree Merchant Services is proud to announce their participation at the Annual Gulf-Atlantic Veterinary Conference at the Boca Raton Resort & Club, a Waldorf Astoria Resort. The conference offers attendees an exceptional educational program, hands-on wet labs and ...
Read MoreServistree Merchant Services is proud to announce that Adam Weizer, the president of the company will be discussing marketing tips for veterinary clinic owners and practice managers. The topic is Millennial Pet Owners: How to Treat Them and How to ...
Read More CommentsAround 35% of pet owners are Millennials. That’s more than 1/3 of the owners walking into your veterinary clinic. If your clinic is not meeting their needs, you could be missing out on a lot of business. Since this generation is ...
Read MoreBy: Melody Joy Cary Economic euthanasia, the act of a healthy or curable animal being euthanized strictly for financial reasons. It’s affecting more than just the animals. Pet owners and veterinary professionals are also suffering as a result of ...
Read More CommentsWith all the bad publicity surrounding the ongoing Wells Fargo bank scandal, business owners may feel a lack of trust in corporate banks and their ability to ensure financial fidelity, especially when it comes to credit card processing. But what ...
Read MoreIt’s no secret that retail businesses must keep up with all the latest technological advancements in payment systems. After all, competition is fierce these days, and any convenience that a business owner can offer customers likely translates into ...
Read MoreIf you own a retail business that accepts, processes, stores or transmits credit card payments, you must be adhere to the Payment Card Industry (PCI) security standards. Major credit card merchants established these standards to ensure that sensitive customer financial ...
Read MoreIf you’re running a retail business with a manual cash register, or your company only accepts cash, checks and money orders, you may want to consider moving up the technological ladder, and investing in a point-of-sale (POS) system. These ...
Read MoreIf you’re running a retail business, you can’t afford not to invest in a point-of-sale (POS) system. The primary reason is that all your competitors are using this system, and being the only holdout just doesn’t make ...
Read MoreSetting up a merchant account can help open up your business to new customers and clients, because it allows you to accept credit cards as a form of payment. And credit card chip technology has added another layer of complexity ...
Read MoreWhen you’re running a business that accepts credit card or debit card payments for transactions, you must adhere to the Payment Card Industry (PCI) standards regarding the storing, processing and transmission of all credit card information. PCI compliance ...
Read MoreWhen it comes to PCI compliance, e-commerce websites can create some special, and often confusing, circumstances. The site belongs to you. The web server belongs to an outside company. The underlying software was written by someone else, and there’...
Read MorePoint-of-Sale systems have come a long way. In the past, the entire POS system was a cash register, basically nothing more than an oversized, glorified calculator. Today’s point of sale systems make use of sophisticated computer systems, wireless ...
Read MoreJust about every business these days accepts credit cards. Most people take it for granted that if they need to pay for something, online or off, they can pay with a credit card. Most businesses don’t give it ...
Read MoreCertainly, credit card processing is a major part of any modern business. Unfortunately, it can also be one of the most confusing parts. With so many rules, regulations and options, it can be difficult to tell if you’re ...
Read MoreYou may be thinking you still have a choice about whether or not you need to upgrade older POS systems to be EMV compatible. Technically, you do, but making the wrong choice could hurt your business. The reality &...
Read MoreDo you know what level of PCI compliance your business falls under? The different levels of PCI compliance are determined mainly by the number of card transactions your company processes per year. There are four different levels, with level four ...
Read MoreYou’re a savvy small business owner. You monitor business trends, you’re spending time cultivating a social media presence, you even split-test your email campaigns. You clearly know what it takes to succeed in a hypercompetitive world, which begs ...
Read MoreWe previously debated the pros and cons of storing your customers’ credit card information on your website, with the debate essentially boiling down to a question of convenience vs. risk. Regardless of whether or not you opted to save ...
Read MoreKeeping your customer’s data secure is more important than ever before. With more and more businesses opening e-storefronts, there’s a greater amount of data being stored online than at any point in history – and there&...
Read MoreWhen it comes to payment options for customers and clients, many businesses consider things like mobile payments and credit cards as a simple matter of necessity. Some customers will want to pay with a credit card, so we’ll need ...
Read MoreAs more retail businesses move away from traditional cash registers and POS systems into tablets, it’s becoming more of a necessity for those who haven’t made the switch yet to at least start thinking about and planning for ...
Read MoreIf you are involved in any type of business that takes payments with credit cards, you should already know about the Payment Card Industry Data Security Standard, commonly referred to as the PCI DSS. This set of security standards must ...
Read MoreDo you ever feel that there are just too many online marketing strategies out there? Day after day, the men and women who know – the gurus of online marketing – bombard us with new ideas. They have to, of ...
Read MoreThe answer to this question probably depends on another question: how people are most likely to look for what you sell? If you offer a repair service, whether it’s for cars, domestic appliances, your in-house network or the ...
Read MoreTo get people to buy online, some website features are necessary. Not because of regulation but also to let customers feel secure enough to buy on the site and to create an environment where enough of them will want to ...
Read MoreThere’s a big difference between the type of fraud that occurred with Target, Neiman Marcus and other retailers and the potential fraud with card-not-present transactions. The breaches at brick and mortar retailers involved the compromising of cards scanned in-person ...
Read MoreThere’s a generation of marketers who have never known a time when the web and social media were not at the centre of a company’s marketing. Generation X-ers, on the other hand, have seen the phenomenon ...
Read MoreNo one who sets up a business in the twenty-first century can hope to achieve success without embracing social media. It doesn’t matter how conservative you are or whether you think of your customers as stick-in-the-mud fogeys who ...
Read MoreA survey by the Federal Reserve Bank of Boston says that 167 million American adults have at least one credit card. What’s interesting is how that breaks down – and how it’s changing. Figures from credit bureau ...
Read MoreFraudulent chargebacks, also referred to as ‘friendly-fraud,’ are now considered a huge source of frustration for merchants. The fact is, there is nothing ‘friendly’ about these transactions. A typical chargeback occurs when banks force a refund ...
Read MoreUnless you plan to run your business from your garage or a spare bedroom, there is a good chance you will need to borrow some money to have capital. Unfortunately, a less than ideal credit rating can have a significant ...
Read MoreFacebook is continually evolving to meet new demands of their users. Currently, there are a few options to voice an opinion about a post seen on Facebook – Like, Share or Comment. There are a number of users who find ...
Read MoreTiming is everything in the world of social media. While it can be somewhat daunting to manage all of your business’s social medial accounts, knowing when to post is an essential part of any effective marketing campaign. The ...
Read MoreKeywords have been placed, optimized, stuffed and more. They are the lifeblood of any quality search engine optimization (SEO) campaign. However, when not used properly, then can also be detrimental to a website’s success and the amount ...
Read MoreAccording to the U.S. Small Business Administration 65 percent of small business owners use credit cards on a regular basis. Business credit cards serve as a primary source of financing for today’s small business owners. As a business ...
Read MoreIf you’re a business that’s enacted any sort of marketing effort in recent yours, you’ve doubtless heard people singing accolades to something called “SEO.” Nearly every marketing website will mention something to ...
Read MoreThe key to successful social media marketing is engagement, and while content certainly still is king, long-form articles have given way to sound bite posts and images. Images draw in users much more easily than text, and image and video ...
Read MoreThe demise of cash has been predicted for decades now. While the full elimination of paper currency is likely a long time away, you can’t argue with the facts: fewer people than ever are using cash. With the ...
Read MoreGlobalization and the advancement of technology have solidified a card-carrying culture in our society. As we become more cashless, bills are dying out. In fact, by 2017, experts say that just 23% of all sales will be made with cash. That’...
Read MoreInstagram is a platform that has exploded in the past few years. There are more than 75 million daily users, and 77.6 million users per year. In fact, over 20% of Internet users use Instagram. And with a 4.2% engagement rate, Instagram has the ...
Read MoreThough millennials and technology have firmly cemented social media in the landscape of marketing, traditional digital tools like email still should have their place in your marketing arsenal. Why? Because reports of the death of email marketing have been ...
Read MoreGoogle AdWords is a powerful advertising tool that can help your business become more successful and expand its customer base. However Google AdWords is not that easy to use, which is why some people who didn’t invest enough ...
Read MoreLinkedIn has over 347 million users, yet there are far too many LinkedIn users who don’t really use this social networking platform in the real sense of the word. There is a great deal of unused potential on many ...
Read MoreBefore we dive into the topic of EMV cards, we’d like to properly introduce you to the new chip card technology. In case you haven’t had the opportunity to use EMV cards, or this is the ...
Read MoreRegardless of if you are attempting to increase your sales or generate new leads, having your PPC ads take visitors to landing pages that are persuasive is one of the best ways to grow your business. However, extremely effective and ...
Read MoreAn extremely important metric of the success of your business is customer loyalty. It provides insight into a number of issues, ranging from if you are providing services for the right group of customers, to the quality of your products ...
Read MoreRunning a business requires you to accept credit cards. After all, this is now considered the most popular payment option accepted today. If you want to keep your customers happy and shopping with you, taking their plastic payment is essential. ...
Read MoreThe explosive use of social media has resulted in a variety of changes in the way business processes are executed. One of the industries that have been affected by this development is the healthcare sector. For healthcare practitioners, the proper ...
Read MoreFor every business operation, credit card processing is an indispensible service. The amount of consumers that predominantly use a credit card to facilitate the payment process is too considerable for you to disregard. The fact that credit card users tend ...
Read MoreIt is an undeniable fact that marketing is an indispensible tool when it comes to establishing a successful business venture. In spite of this fact, several operations still consider the concept of marketing to be restricted to the promotional aspects ...
Read MoreWeb marketing can be a fun and creative way for you to market your business, as well as engage your loyal customers and reach out to new ones. While marketing can sometimes be one of the most expensive costs in ...
Read More“You have to spend money to make money.” This phrase rings true for everyone, including business owners. Because paying with a credit card is so common, as a business owner, you’re going to have spend a ...
Read MoreFor many business owners, keeping up with social media can be a difficult task and leaves you with the ultimate question: is there such thing as too much social media? Because social media presence is so important when it comes ...
Read MoreSocial media platforms are a valuable marketing tool for your business. The average social media platform gives you the chance to research your target audience and reach people who would have an interest in your product or service. In order ...
Read MoreWith the benefits of Cloud Based Point of Sale (POS) Systems skyrocketing, more and more merchants are relying on them as a critical component of efficiently running their businesses. One of the main benefits of these POS systems is the ...
Read MoreMost businesses can benefit by accepting credit card payments, given the fact that many customers prefer to pay by credit card. The world is moving away from paper and shifting to electronic solutions, so keeping your business modern is essential ...
Read MoreHoaxes on the internet are as common as rainy days in Seattle and can be perpetrated in a variety of ways. With that in mind, internet marketing hoaxes are quickly becoming the order of the day in terms on online ...
Read MoreMajor retailers are beginning to rethink their use of Apple Pay – Apple’s new credit card processing system – and several of them have already stopped accepting it. Two of the more notable outfits to reject Apple Pay ...
Read MoreLinkedIn is one of the most important social media platforms on the planet, but it is also probably one of the least understood. Unlike Facebook and Twitter, which may be used by both the professional and casual user, LinkedIn is ...
Read MoreFor businesses that want to establish a strong online presence and maximize the customer experience, the right payment processor is arguably the most basic essentials necessary. But there are so many options for payment solution platforms that it can be ...
Read MoreLoyalty programs have been growing in popularity over the last several years as they provide a mutual benefit for both the customer and the business. The customer receives bonuses like discounts and other perks while the business gets customer that ...
Read MoreAs their names would imply, local search and global search are two different animals in the jungle of search marketing. Most marketing professionals have a strong enough grasp of global search but the local variety can be a little bit ...
Read MoreIn keeping with its undeniable role as the consummate technological innovator, Apple, Inc. has announced that has created a way for Apple Watch and iPhone 6 owners to be able to use their devices to make in-store purchases. The company has ...
Read MoreFrom a marketer’s standpoint, social media has become the hottest thing since sunburn. Social networks such as Twitter, Facebook, Pinterest, and others continue to solidify their status as the most efficient and effective marketing tools available to businesses in ...
Read MoreWith the cloud-based point-of-sale system making its way into the retail commerce arena, it seems we may be witnessing the beginning of the end of its conventional in-store predecessor. It is indeed the beginning, however, since there is still significant ...
Read MoreOnline marketing is arguably the farther thing from an exact science. In fact, there is so much misinformation surrounding the world of internet marketing in general and SEO in particular that even the most seasoned business owners and marketers aren&...
Read MoreEvery business wants their customers to make purchases, and on the face of it you would think that the more ways the customer is able to pay, the better. Therefore, every small business has to think whether or not to ...
Read MoreWhen you start up a business there is so much to plan for and to do, you might not think a logo for your company should take priority. However, a well-designed logo is vital to create a unique identity for ...
Read MoreSmall and medium sized businesses need to have payment processing systems to accept credit, debit and check payments so that customers can pay in the way that best suits them. Integrated payment solutions are tools that can be used to ...
Read MoreIn the world of social media customer reviews often come fast and furious. But while reviews which are glowing, uplifting, and positive rarely go viral, those which are negative, denigrating, and nasty often do. These viral reviews are often found ...
Read MoreThe concept behind customer loyalty programs is simple: provide customers who repeatedly do business with your company an incentive and they will not only continue to do business with your company but they will likely even increase the amount of ...
Read MorePeople from all over the world flock to the U.S. for vacations, business trips and educational and medical services. Many U.S. merchants in tourist locations serve international customers such as sightseeing tour operators, golf and ski resorts, retail ...
Read MoreThe date is set for a major change to the way credit card processing in the United States is handled. Starting in October of 2015, Visa and MasterCard will shift to EMV credit card technology to replace the swipe-and-sign system that ...
Read MoreIf your competitors consistently have more reviews than you, they’re going to consistently outrank you on local search terms. Reviews don’t only help your local search position, though. They also increase the likelihood that a visitor ...
Read MoreThere’s been a seismic shift in the retail and payment options available to consumers. e-commerce, which was virtually nonexistent 20 years ago, has grown into a nearly $60 billion industry, forcing brick-and-mortar retailers to shut down or evolve. In order ...
Read MoreThe media, consumer groups and even banks offer a wealth of information about how individuals can protect themselves from fraud. But how can business owners guard themselves against credit card thieves who place orders over the Internet or by phone? ...
Read MoreDue to the growing difficulty in obtaining traditional business lines of credit from banks, many business owners are turning to credit cards for small businesses as their primary unsecured business lines of credit. Unfortunately, the majority is turning to the ...
Read MoreThe 80-20 Rule: The 80-20 rule simply states that 80 percent of business comes from 20 percent of customers. This rule is widely accepted amongst businesses of all shapes and sizes – generally, a small group of your customers are generating the bulk ...
Read MoreA decade ago, payroll deductions were pretty much limited to company-provided health insurance, flexible spending accounts and taxes. But as companies have become more cash-strapped and eager to add more to their benefit offerings, they’ve expanded the list ...
Read MoreAccording to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand. Google ...
Read MoreHere are some of the most common mistakes made in web design and why you need to avoid them at all costs in order to make sure you are on the right track to producing the best site. Poor Search ...
Read MoreSocial media has become one of the dominant forces in Internet marketing, and therefore has formed its own set of rules and best practices. These rules and best practices should always be strongly considered, if you want to stay in ...
Read MoreAs a business owner, you’re painfully aware of the numerous overhead expenses necessary to keep your business afloat. To remain “in the black” it is imperative that your profits exceed your overhead. These expenses include, but ...
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