Does Web Marketing Have To Cost A Lot?
Web marketing can be a fun and creative way for you to market your business, as well as engage your loyal customers and reach out to new ones. While marketing can sometimes be one of the most expensive costs in your financial budget, it doesn’t have to be.
Estimated Costs of Web Marketing
There isn’t one answer to the question of how much web marketing should cost, because online marketing offers so many possibilities with zero barriers. In other words, you don’t need to employ anyone but yourself and use your own time and equipment to begin web marketing.
If you begin outsourcing jobs such as SEO marketing or hiring other employees to manage areas such as social media marketing, that’s when the costs begin to rise. Depending on how big your marketing budget is, if you can’t afford to spend thousands of dollars a month hiring SEO firms and experienced marketing employees, here are some inexpensive ways to market your business online.
Create a Blog
Blogs are a great way to market your business without spending any money. It doesn’t matter what kind of business you’re running – a blog can be for everyone.
There are many free websites that will allow you to create a domain name for your blog and after that, all you need to do is create quality content. Content marketing is a cheap but effective way to reach your audience. Responding to blog post comments will also be another way to build credibility and trust with your readers, which can ultimately change them into customers.
Utilize Social Media
Leveraging your social media accounts is another way to market your business online and unless you’re paying for advertisements through the website, it is completely free.
You can share anything from content to pictures and videos that relate to your business. Social media is a great way to increase traffic and find opportunities to get in touch with your customers on a more personal level. Another perk of utilizing social media, is that you can link back to your other marketing platforms, such as your blog or landing page.
Sending out a newsletter can be another way to not only show customers your products and services, but you can use newsletters to implement buttons for your social media accounts, link back to your blog and or include ‘buy it now’ buttons to purchase your products.
A newsletter is an inexpensive marketing tactic that will keep your customers up to date with new information and grab their attention through another media outlet with captivating subject lines and unique content.
Become a Guest Author
While writing in your own blog can be effective, becoming a guest author on other blogs is another free way to reach out to someone else’s audience about your business. Other bloggers will not only appreciate your interest in sharing a post on their blog, but many of them can understand how important it is to network with other businesses.
Writing a guest blog post will provide you with more traffic, bring more attention to your brand and can also help you get links for SEO purposes.
Web marketing doesn’t have to be as expensive as it may seem. Finding inexpensive ways to reach your audience through online marketing, you will be able to keep your marketing budget low as well as get creative with your marketing efforts. If you need more information about web marketing, contact us at 866-944-3244 or visit us online today.