Millennial Pet Owners: How to Treat Them and How to Keep Them
Around 35% of pet owners are Millennials. That’s more than 1/3 of the owners walking into your veterinary clinic.
If your clinic is not meeting their needs, you could be missing out on a lot of business. Since this generation is even more passionate about and willing to spend money on their pets as the previous ones, you should be doing what you can to keep them as clients.
Keep reading to find out more about what Millennials value and see how our payment device was designed with them in mind.
What Millennials Value
Although each individual is obviously different, it’s safe to say that most Millennials hold some things as being more valuable than others. When it comes to veterinary services, these values stand out:
Since they grew up with the internet and smart devices, Millennials are used to having everything at their fingertips. They prefer doing things the easy way because they believe life is just too short to waste trying to figure things out.
When it comes to making payments, this means they love flexible payment options. While some prefer using cash or credit cards, others want to use digital forms of payment. This can make it frustrating to them when they can’t pay for your services how they want.
Although they have the ability to live their lives online, Millennials value privacy and the ability to only share what they want others to know about. When they’re dealing with a difficult situation with one of their pets, this desire for privacy increases.
Even more so than the older generations, Millennials don’t want to head to the reception area after a euthanasia to pay the bill. They want the ability to go straight to their car and get home as soon as possible.
Another trait that sets Millennials apart from other generations is how many of them consider pets part of the family. In fact, 44% of Millennials got a pet as a “starter child” in preparation for having their own children.
This is why you hear terms like “fur baby,” which are truer than you may imagine.
For whatever reason, there are a lot of negative stigmas attached to the Millennial generation. They often feel like older generations don’t understand them and that their opinions don’t matter. As a result, Millennials love being able to express themselves.
This is one reason websites like Yelp have become so popular. It gives people the opportunity to share about their experiences with businesses.
Benefits of Using Our Smart Payment Device
Although there are others, these are the benefits of our Poynt Smart Terminal as they relate to the values of Millennials. As you’ll see, each of these works to meet the expectations of this generation.
Flexible Payment Options
Our devices accept traditional debit and credit cards as well as some online payment methods. This includes Google Pay and Apple Pay. With these flexible payment options, Millennials are able to use their preferred method of payment.
This also ensures that your clinic gets paid the next business day which keeps the money flowing in the right direction for business growth.
Accept Payments Anywhere
Because our devices are mobile, you can accept payments from anywhere. This provides Millennials the privacy they want to make payments from the comfort of the exam room when dealing with a difficult situation.
This will also help you show your Millennial clients that you care for their pets as much as they do. When you accept payment from an aggressive animal’s owner in the exam room rather than allow them to spend extra time in the waiting area, this sends the message that you want their fur baby to be safe.
Instantly Review Services
Following the payment process, our Poynt Smart Terminal allows clients to provide feedback on your clinic. This feedback gives you the opportunity to drive positive reviews to Yelp, Google, or Facebook. As it fulfills a Millennial’s need to be heard.
Because 84% of people trust online reviews as much as they trust recommendations from their personal friends, having these positive reviews will help your clinic grow.
Want to Learn More?
Now you know what Millennials value, and how our device can meet the needs and expectations of this pet-owning generation. By treating them right, you can keep Millennials as clients which will provide security for your clinic for years to come.
If you’re interested in learning more about everything our device can offer your clients and clinic, click here for more information.