One of the Most Overlooked Digital Marketing Strategy’s… Revealed!

Published November 6th, 2017 by Servistree

Though millennials and technology have firmly cemented social media in the landscape of marketing, traditional digital tools like email still should have their place in your marketing arsenal. Why?  Because reports of the death of email marketing have been vastly exaggerated. In fact, 44% of email recipients made at least one purchase last year based on a promotional email. And for every $1 spent, $44.25 is the average return on email marketing investment. Clearly, email marketing is still worth your time.

So how do you craft a good email marketing strategy?

Follow these tips to learn how to write killer emails that bring in results… every time.

Craft an Impactful Subject Line

64% of people say they open an email solely because of the subject line. Whether you agree with them or not, your audience will instantly judge your email by its subject line, which means that you can’t overlook your subject line and treat it like an afterthought.

Thankfully, it’s easy to jazz them up and give them the powerful punch they need if you want to see your open rates skyrocket.

  1. Keep it concise. Short and sweet is the mantra here. Aim for a maximum of 50 characters.
  2. Personalize it. Most email marketing platforms allow you to use personalization tokens in the subject. Add recipient names to the subject line.
  3. Allow for preview texts to the email. Located near the subject line, the preview gives viewers a glimpse into the email, so they don’t feel tricked into opening anything.
  4. Utilize urgency in your subject lines. Using phrases like “limited time” or “today only” are remarkably effective.
  5. Make it clear how viewers will benefit from your email. Tell them why opening your email will help them or their business.

Optimize for Mobile

Everyone is on the go these days and many people check email from their phones, which is why it’s essential that you optimize your emails for mobile. Otherwise, the penalty is severe. In fact, 63% of U.S. consumers delete emails immediately if they are not optimized for mobile. Don’t risk losing business simply because you haven’t optimized your emails. Make sure every email, from your initial welcome email onwards, is optimized.

Use Email To Push Deals

The #1 reason why users subscribe to email lists is to receive first notification about promotions and discounts. If you’re giving away all your promo codes and savings opportunities on your social media channels, you’re doing yourself a disservice. Use social networks to spread the word about your offers, and then push your readers to your website to sign up for your email newsletter.

Don’t Blitz Them

You shouldn’t be emailing your clients daily. They’ll quickly get sick of your emails and unsubscribe from your email newsletter list. Try to cap your frequency at a few times a week. Make each email special so that your audience is looking forward to it, rather than immediately deleting it because they know they’ll receive five more within the next hour.

Servistree Offers Advanced Strategic Assistance

Email marketing is intended to complement, not supplement, the rest of your business strategies. In order to run a successful email marketing campaign, you have to integrate it with a great website and up-to-date social media channels. The good news is that we can help you with all 3. Call us today at 866-944-3244 to learn more.

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