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What Your Potential Customers Learn from Your Company’s Logo

Published November 6th, 2017 by Servistree

When you start up a business there is so much to plan for and to do, you might not think a logo for your company should take priority. However, a well-designed logo is vital to create a unique identity for your company and a lasting impression on your potential customers. If you have a logo which is easily recognized and memorable it will prove to be one of your business’s most valuable assets. Just ask Apple.

Why You Need a Good Logo

Your company logo is often one of the first things potential customers see. A good logo will make a positive reflection and tell people what you stand for and give your company an identity. A good logo is not necessarily about explaining what you do, but rather, distinguishing your business from your competitors’, making you stand out from the crowd and making an impression on potential customers. Your logo can help you to control how people feel about your company and should not only represent the logical and rational benefits of your company, product, or service, but also the emotional ones. Remember, a logo is an emblem, not a manifesto of your business. The purpose of it is to be memorable, engaging and evoke a feeling about your business.

Hallmarks of a Good Logo

A good logo should be timeless, designed only once, to last for decades. It should be original and not similar to any other logo in your market, and it should be simple. The simplest are the best when it comes to logos. It also needs to be appropriate to your company and your industry: people would not expect a legal practice to have the same logo as a children’s toy manufacturer for example. It should also be versatile so you can use it on everything you can think of, from paper to caps, carrier bags to business cards. It should reproduce well in black and white and online as well as offline. And finally it has to be effective, and provide a visual representation of who your company is and what it stands for. In essence what the company brand is.

Professional Design

It is best to have a logo professionally designed as it needs to portray your company as professional and an amateur logo will give your company the wrong image. When it comes to the design, as well as the points above, think carefully what messages you want people to take away from it. If you are an accountant it needs to be serious and professional, if you are a children’s day care center it needs to be fun but also professional and safe. The bottom line is that in order to make that great first impression and help to get your brand message over and help you stand out from the crowd, it is well worth spending time, effort and money on getting your logo just right.

For a FREE consultation and quote on the design of your business logo contact us at 866-944-3244 or  Keep up with the latest news and information on credit card processing and mobile payments along with other small business news by subscribing to our blog by clicking here.

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