In today’s fast-paced business environment, trust is the ultimate competitive advantage. It is the foundation of every successful customer relationship and the heartbeat of a thriving local economy. At *Servistree Merchant Services*, we believe that doing business the right way is the only way

That is why we are incredibly proud to announce that we are a *Champion Partner for the 2026 BBB Torch Awards for Ethics*, hosted by the Better Business Bureau Serving Southeast Florida & the Caribbean (BBB SEFL).

Set to take place on *Thursday, June 25, 2026*, at the prestigious NSU Alan B. Levan Center of Innovation, this signature event will bring together the most influential CEOs and community pillars in Southeast Florida. As a comprehensive business solutions provider, Servistree is thrilled to support an initiative that recognizes the "Ethical Heroes" of our regional marketplace.

Here is everything you need to know about the 2026 BBB Torch Awards for Ethics, our role as a Champion Partner, and how this event is shaping the future of ethical business in Southeast Florida

What Are the 2026 BBB Torch Awards for Ethics?

The BBB Torch Awards is the Better Business Bureau's premier annual event, designed to honor businesses and leaders who demonstrate an exceptional commitment to ethical business practices

The theme for the 2026 awards is *“Community Impact.”* The event will shine a spotlight on local organizations that don't just prioritize their bottom line, but actively work to make a positive difference in their communities. Nominees and finalists are evaluated across the "4 C’s" of ethical business:

*Character:* The internal compass of the organization's leadership

*Culture:* The ethical environment fostered within the workplace

*Customers:* The transparency, honesty, and reliability shown to consumers

*Community:* The tangible impact the business has on its local neighborhood

Why Servistree is Proud to be a Champion Partner

As a *Champion Partner*, Servistree Merchant Services stands alongside the BBB in promoting a marketplace built on integrity and mutual trust. Our daily mission perfectly aligns with the core values celebrated at the Torch Awards.

At Servistree, we are more than just a payment processing company; we are a comprehensive business solutions provider. We empower business owners to streamline their operations and protect their livelihoods through:

*Secure Payment Processing:* Ensuring that every transaction is safe, fast, and transparent

*Advanced Point-of-Sale (POS) Systems:* Modernizing how local businesses operate and interact with their customers

*Financial Protection & Insurance Services:* Giving business owners peace of mind so they can focus on growth.

When a consumer swipes a card or a business signs a contract, trust is exchanged. By sponsoring the 2026 BBB Torch Awards for Ethics, Servistree is reaffirming our commitment to protecting that trust. We believe that empowering business owners with secure, reliable, and ethical financial tools is our way of creating a lasting *Community Impact*.

Event Highlights: What to Expect on June 25th

The 2026 BBB Torch Awards for Ethics promises to be an elite gathering of over 150 influential business leaders, innovators, and local champions. Here is a sneak peek at what the afternoon will entail:

*1. A Powerful Keynote Address* Attendees will be treated to a keynote speech from *Andrew Koenig, CEO of CITY Furniture*. A lifelong Floridian and visionary leader, Koenig will share insights from his journey from the receiving department all the way to the C-suite. He will dive into Lean Philosophy and the intersection of profitability and social responsibility, highlighting CITY Furniture’s "5% Giving Pledge" which commits a minimum of 5% of annual profits to community impact.

*2. Networking with Southeast Florida's Best* The event kicks off with a Networking Reception, providing a rare opportunity to connect with over 150 top CEOs, executives, and community leaders who are driving the local economy forward with integrity

*3. Celebrating Ethical Leadership* The Awards Luncheon will formally recognize the 2026 Torch Award Finalists. It is a moment to celebrate the companies that go above and beyond, proving that ethical leadership is the future of business in Southeast Florida.

We also want to congratulate the 2026 Chairman Partner, *Coastal Debt Resolve*, a premier Merchant Cash Advance (MCA) debt relief firm dedicated to protecting small businesses from unmanageable debt cycles. Together, Servistree and Coastal Debt Resolve are honored to power this incredible afternoon.

*"The Torch Awards is our signature event of the year, providing a spotlight for businesses that prove trust is the ultimate competitive advantage. With the support of our local partners... we are showing that ethical leadership is the future of business in Southeast Florida and beyond."* > *— Cinthya Lavin, VP of Communications at BBB SEFL*

Join Servistree at the 2026 Torch Awards!

We invite all our partners, clients, and fellow Southeast Florida businesses to join us at this prestigious event. Whether you are looking to network with like-minded professionals or want to celebrate the ethical heroes of our community, this is an afternoon you won't want to miss.

*Event Details:*

*Date:* Thursday, June 25, 2026

*Location:* NSU Alan B. Levan Center of Innovation

*Early Bird Registration:* $80 (Ends April 30, 2026)

*Standard Registration:* $100 (Begins May 1, 2026)

*Note: With April 30th fast approaching, be sure to secure your Early Bird tickets today!*

*Click Here to Register for the 2026 BBB Torch Awards for Ethics

*Elevate Your Business with Servistree Merchant Services

At Servistree, we know that building an ethical, trustworthy business requires the right tools. From seamless payment processing to robust financial protection, we are here to support your journey.

If you are ready to upgrade your business solutions with a partner who values integrity as much as you do, *contact Servistree Merchant Services today*. Let’s build a better, more trusted marketplace together.