If you’re running a retail business with a manual cash register, or your company only accepts cash, checks and money orders, you may want to consider moving up the technological ladder, and investing in a point-of-sale (POS) system. These ...
Read MoreIf you’re running a retail business, you can’t afford not to invest in a point-of-sale (POS) system. The primary reason is that all your competitors are using this system, and being the only holdout just doesn’t make ...
Read MoreSetting up a merchant account can help open up your business to new customers and clients, because it allows you to accept credit cards as a form of payment. And credit card chip technology has added another layer of complexity ...
Read MoreWhen you’re running a business that accepts credit card or debit card payments for transactions, you must adhere to the Payment Card Industry (PCI) standards regarding the storing, processing and transmission of all credit card information. PCI compliance ...
Read MoreWhen it comes to PCI compliance, e-commerce websites can create some special, and often confusing, circumstances. The site belongs to you. The web server belongs to an outside company. The underlying software was written by someone else, and there’...
Read MorePoint-of-Sale systems have come a long way. In the past, the entire POS system was a cash register, basically nothing more than an oversized, glorified calculator. Today’s point of sale systems make use of sophisticated computer systems, wireless ...
Read MoreJust about every business these days accepts credit cards. Most people take it for granted that if they need to pay for something, online or off, they can pay with a credit card. Most businesses don’t give it ...
Read MoreCertainly, credit card processing is a major part of any modern business. Unfortunately, it can also be one of the most confusing parts. With so many rules, regulations and options, it can be difficult to tell if you’re ...
Read MoreYou may be thinking you still have a choice about whether or not you need to upgrade older POS systems to be EMV compatible. Technically, you do, but making the wrong choice could hurt your business. The reality &...
Read MoreDo you know what level of PCI compliance your business falls under? The different levels of PCI compliance are determined mainly by the number of card transactions your company processes per year. There are four different levels, with level four ...
Read MoreYou’re a savvy small business owner. You monitor business trends, you’re spending time cultivating a social media presence, you even split-test your email campaigns. You clearly know what it takes to succeed in a hypercompetitive world, which begs ...
Read MoreWe previously debated the pros and cons of storing your customers’ credit card information on your website, with the debate essentially boiling down to a question of convenience vs. risk. Regardless of whether or not you opted to save ...
Read MoreKeeping your customer’s data secure is more important than ever before. With more and more businesses opening e-storefronts, there’s a greater amount of data being stored online than at any point in history – and there&...
Read MoreWhen it comes to payment options for customers and clients, many businesses consider things like mobile payments and credit cards as a simple matter of necessity. Some customers will want to pay with a credit card, so we’ll need ...
Read MoreAs more retail businesses move away from traditional cash registers and POS systems into tablets, it’s becoming more of a necessity for those who haven’t made the switch yet to at least start thinking about and planning for ...
Read MoreIf you are involved in any type of business that takes payments with credit cards, you should already know about the Payment Card Industry Data Security Standard, commonly referred to as the PCI DSS. This set of security standards must ...
Read MoreDo you ever feel that there are just too many online marketing strategies out there? Day after day, the men and women who know – the gurus of online marketing – bombard us with new ideas. They have to, of ...
Read MoreThe answer to this question probably depends on another question: how people are most likely to look for what you sell? If you offer a repair service, whether it’s for cars, domestic appliances, your in-house network or the ...
Read MoreTo get people to buy online, some website features are necessary. Not because of regulation but also to let customers feel secure enough to buy on the site and to create an environment where enough of them will want to ...
Read MoreThere’s a big difference between the type of fraud that occurred with Target, Neiman Marcus and other retailers and the potential fraud with card-not-present transactions. The breaches at brick and mortar retailers involved the compromising of cards scanned in-person ...
Read MoreThere’s a generation of marketers who have never known a time when the web and social media were not at the centre of a company’s marketing. Generation X-ers, on the other hand, have seen the phenomenon ...
Read MoreNo one who sets up a business in the twenty-first century can hope to achieve success without embracing social media. It doesn’t matter how conservative you are or whether you think of your customers as stick-in-the-mud fogeys who ...
Read MoreA survey by the Federal Reserve Bank of Boston says that 167 million American adults have at least one credit card. What’s interesting is how that breaks down – and how it’s changing. Figures from credit bureau ...
Read MoreFraudulent chargebacks, also referred to as ‘friendly-fraud,’ are now considered a huge source of frustration for merchants. The fact is, there is nothing ‘friendly’ about these transactions. A typical chargeback occurs when banks force a refund ...
Read MoreUnless you plan to run your business from your garage or a spare bedroom, there is a good chance you will need to borrow some money to have capital. Unfortunately, a less than ideal credit rating can have a significant ...
Read MoreFacebook is continually evolving to meet new demands of their users. Currently, there are a few options to voice an opinion about a post seen on Facebook – Like, Share or Comment. There are a number of users who find ...
Read MoreTiming is everything in the world of social media. While it can be somewhat daunting to manage all of your business’s social medial accounts, knowing when to post is an essential part of any effective marketing campaign. The ...
Read MoreKeywords have been placed, optimized, stuffed and more. They are the lifeblood of any quality search engine optimization (SEO) campaign. However, when not used properly, then can also be detrimental to a website’s success and the amount ...
Read MoreAccording to the U.S. Small Business Administration 65 percent of small business owners use credit cards on a regular basis. Business credit cards serve as a primary source of financing for today’s small business owners. As a business ...
Read MoreIf you’re a business that’s enacted any sort of marketing effort in recent yours, you’ve doubtless heard people singing accolades to something called “SEO.” Nearly every marketing website will mention something to ...
Read MoreThe key to successful social media marketing is engagement, and while content certainly still is king, long-form articles have given way to sound bite posts and images. Images draw in users much more easily than text, and image and video ...
Read MoreThe demise of cash has been predicted for decades now. While the full elimination of paper currency is likely a long time away, you can’t argue with the facts: fewer people than ever are using cash. With the ...
Read MoreGlobalization and the advancement of technology have solidified a card-carrying culture in our society. As we become more cashless, bills are dying out. In fact, by 2017, experts say that just 23% of all sales will be made with cash. That’...
Read MoreInstagram is a platform that has exploded in the past few years. There are more than 75 million daily users, and 77.6 million users per year. In fact, over 20% of Internet users use Instagram. And with a 4.2% engagement rate, Instagram has the ...
Read MoreThough millennials and technology have firmly cemented social media in the landscape of marketing, traditional digital tools like email still should have their place in your marketing arsenal. Why? Because reports of the death of email marketing have been ...
Read MoreGoogle AdWords is a powerful advertising tool that can help your business become more successful and expand its customer base. However Google AdWords is not that easy to use, which is why some people who didn’t invest enough ...
Read MoreLinkedIn has over 347 million users, yet there are far too many LinkedIn users who don’t really use this social networking platform in the real sense of the word. There is a great deal of unused potential on many ...
Read MoreBefore we dive into the topic of EMV cards, we’d like to properly introduce you to the new chip card technology. In case you haven’t had the opportunity to use EMV cards, or this is the ...
Read MoreRegardless of if you are attempting to increase your sales or generate new leads, having your PPC ads take visitors to landing pages that are persuasive is one of the best ways to grow your business. However, extremely effective and ...
Read MoreAn extremely important metric of the success of your business is customer loyalty. It provides insight into a number of issues, ranging from if you are providing services for the right group of customers, to the quality of your products ...
Read MoreRunning a business requires you to accept credit cards. After all, this is now considered the most popular payment option accepted today. If you want to keep your customers happy and shopping with you, taking their plastic payment is essential. ...
Read MoreThe explosive use of social media has resulted in a variety of changes in the way business processes are executed. One of the industries that have been affected by this development is the healthcare sector. For healthcare practitioners, the proper ...
Read MoreFor every business operation, credit card processing is an indispensible service. The amount of consumers that predominantly use a credit card to facilitate the payment process is too considerable for you to disregard. The fact that credit card users tend ...
Read MoreIt is an undeniable fact that marketing is an indispensible tool when it comes to establishing a successful business venture. In spite of this fact, several operations still consider the concept of marketing to be restricted to the promotional aspects ...
Read MoreWeb marketing can be a fun and creative way for you to market your business, as well as engage your loyal customers and reach out to new ones. While marketing can sometimes be one of the most expensive costs in ...
Read More“You have to spend money to make money.” This phrase rings true for everyone, including business owners. Because paying with a credit card is so common, as a business owner, you’re going to have spend a ...
Read MoreFor many business owners, keeping up with social media can be a difficult task and leaves you with the ultimate question: is there such thing as too much social media? Because social media presence is so important when it comes ...
Read MoreSocial media platforms are a valuable marketing tool for your business. The average social media platform gives you the chance to research your target audience and reach people who would have an interest in your product or service. In order ...
Read MoreWith the benefits of Cloud Based Point of Sale (POS) Systems skyrocketing, more and more merchants are relying on them as a critical component of efficiently running their businesses. One of the main benefits of these POS systems is the ...
Read MoreMost businesses can benefit by accepting credit card payments, given the fact that many customers prefer to pay by credit card. The world is moving away from paper and shifting to electronic solutions, so keeping your business modern is essential ...
Read MoreHoaxes on the internet are as common as rainy days in Seattle and can be perpetrated in a variety of ways. With that in mind, internet marketing hoaxes are quickly becoming the order of the day in terms on online ...
Read MoreMajor retailers are beginning to rethink their use of Apple Pay – Apple’s new credit card processing system – and several of them have already stopped accepting it. Two of the more notable outfits to reject Apple Pay ...
Read MoreLinkedIn is one of the most important social media platforms on the planet, but it is also probably one of the least understood. Unlike Facebook and Twitter, which may be used by both the professional and casual user, LinkedIn is ...
Read MoreFor businesses that want to establish a strong online presence and maximize the customer experience, the right payment processor is arguably the most basic essentials necessary. But there are so many options for payment solution platforms that it can be ...
Read MoreLoyalty programs have been growing in popularity over the last several years as they provide a mutual benefit for both the customer and the business. The customer receives bonuses like discounts and other perks while the business gets customer that ...
Read MoreAs their names would imply, local search and global search are two different animals in the jungle of search marketing. Most marketing professionals have a strong enough grasp of global search but the local variety can be a little bit ...
Read MoreIn keeping with its undeniable role as the consummate technological innovator, Apple, Inc. has announced that has created a way for Apple Watch and iPhone 6 owners to be able to use their devices to make in-store purchases. The company has ...
Read MoreFrom a marketer’s standpoint, social media has become the hottest thing since sunburn. Social networks such as Twitter, Facebook, Pinterest, and others continue to solidify their status as the most efficient and effective marketing tools available to businesses in ...
Read MoreWith the cloud-based point-of-sale system making its way into the retail commerce arena, it seems we may be witnessing the beginning of the end of its conventional in-store predecessor. It is indeed the beginning, however, since there is still significant ...
Read MoreOnline marketing is arguably the farther thing from an exact science. In fact, there is so much misinformation surrounding the world of internet marketing in general and SEO in particular that even the most seasoned business owners and marketers aren&...
Read MoreEvery business wants their customers to make purchases, and on the face of it you would think that the more ways the customer is able to pay, the better. Therefore, every small business has to think whether or not to ...
Read MoreWhen you start up a business there is so much to plan for and to do, you might not think a logo for your company should take priority. However, a well-designed logo is vital to create a unique identity for ...
Read MoreSmall and medium sized businesses need to have payment processing systems to accept credit, debit and check payments so that customers can pay in the way that best suits them. Integrated payment solutions are tools that can be used to ...
Read MoreIn the world of social media customer reviews often come fast and furious. But while reviews which are glowing, uplifting, and positive rarely go viral, those which are negative, denigrating, and nasty often do. These viral reviews are often found ...
Read MoreThe concept behind customer loyalty programs is simple: provide customers who repeatedly do business with your company an incentive and they will not only continue to do business with your company but they will likely even increase the amount of ...
Read MorePeople from all over the world flock to the U.S. for vacations, business trips and educational and medical services. Many U.S. merchants in tourist locations serve international customers such as sightseeing tour operators, golf and ski resorts, retail ...
Read MoreThe date is set for a major change to the way credit card processing in the United States is handled. Starting in October of 2015, Visa and MasterCard will shift to EMV credit card technology to replace the swipe-and-sign system that ...
Read MoreIf your competitors consistently have more reviews than you, they’re going to consistently outrank you on local search terms. Reviews don’t only help your local search position, though. They also increase the likelihood that a visitor ...
Read MoreThere’s been a seismic shift in the retail and payment options available to consumers. e-commerce, which was virtually nonexistent 20 years ago, has grown into a nearly $60 billion industry, forcing brick-and-mortar retailers to shut down or evolve. In order ...
Read MoreThe media, consumer groups and even banks offer a wealth of information about how individuals can protect themselves from fraud. But how can business owners guard themselves against credit card thieves who place orders over the Internet or by phone? ...
Read MoreDue to the growing difficulty in obtaining traditional business lines of credit from banks, many business owners are turning to credit cards for small businesses as their primary unsecured business lines of credit. Unfortunately, the majority is turning to the ...
Read MoreThe 80-20 Rule: The 80-20 rule simply states that 80 percent of business comes from 20 percent of customers. This rule is widely accepted amongst businesses of all shapes and sizes – generally, a small group of your customers are generating the bulk ...
Read MoreA decade ago, payroll deductions were pretty much limited to company-provided health insurance, flexible spending accounts and taxes. But as companies have become more cash-strapped and eager to add more to their benefit offerings, they’ve expanded the list ...
Read MoreAccording to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand. Google ...
Read MoreHere are some of the most common mistakes made in web design and why you need to avoid them at all costs in order to make sure you are on the right track to producing the best site. Poor Search ...
Read MoreSocial media has become one of the dominant forces in Internet marketing, and therefore has formed its own set of rules and best practices. These rules and best practices should always be strongly considered, if you want to stay in ...
Read MoreAs a business owner, you’re painfully aware of the numerous overhead expenses necessary to keep your business afloat. To remain “in the black” it is imperative that your profits exceed your overhead. These expenses include, but ...
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