May 22 , 2020

The Greater Fort Lauderdale Alliance Along with Florida Virtual Entrepreneur Center and The Florida High Tech Corridor Recognizes Adam Weizer of Servistree Merchant Services.

For Immediate Release: Fort Lauderdale, Florida May 22, 2020 Servistree Merchant Services, President Adam Weizer was recognized by The Greater Fort Lauderdale Alliance Along with Florida Virtual Entrepreneur Center and The Florida High Tech Corridor as a leader and innovator ...

Nov 4 , 2019

TGAVC Gulf-Atlantic Veterinary Conference - Veterinary Credit Card Processing

Servistree Merchant Services is proud to announce their participation at the Annual Gulf-Atlantic Veterinary Conference at the Boca Raton Resort & Club, a Waldorf Astoria Resort. The conference offers attendees an exceptional educational program, hands-on wet labs and ...

Jun 26 , 2019

Peter Piper Memorial Veterinary Conference 2019

Servistree Merchant Services is proud to announce that Adam Weizer, the president of the company will be discussing marketing tips for veterinary clinic owners and practice managers. The topic is Millennial Pet Owners: How to Treat Them and How to ...

Millennial Pet Owners: How to Treat Them and How to Keep Them

Around 35% of pet owners are Millennials. That’s more than 1/3 of the owners walking into your veterinary clinic. If your clinic is not meeting their needs, you could be missing out on a lot of business. Since this generation is ...

Aug 27 , 2018

Economic Euthanasia

By: Melody Joy Cary Economic euthanasia, the act of a healthy or curable animal being euthanized strictly for financial reasons. It’s affecting more than just the animals. Pet owners and veterinary professionals are also suffering as a result of ...

Lost Faith In Big Banks (Like Wells Fargo)?

With all the bad publicity surrounding the ongoing Wells Fargo bank scandal, business owners may feel a lack of trust in corporate banks and their ability to ensure financial fidelity, especially when it comes to credit card processing. But what ...

Nov 6 , 2017

4 Key Benefits to Investing in a Virtual Payment Processing System

It’s no secret that retail businesses must keep up with all the latest technological advancements in payment systems. After all, competition is fierce these days, and any convenience that a business owner can offer customers likely translates into ...

Nov 6 , 2017

Three Ways PCI Compliance Can Add Value To Your Business

If you own a retail business that accepts, processes, stores or transmits credit card payments, you must be adhere to the Payment Card Industry (PCI) security standards. Major credit card merchants established these standards to ensure that sensitive customer financial ...

Nov 6 , 2017

Three More Benefits of a Point-of-Sale System For Your Business

If you’re running a retail business with a manual cash register, or your company only accepts cash, checks and money orders, you may want to consider moving up the technological ladder, and investing in a point-of-sale (POS) system. These ...

Nov 6 , 2017

Four Ways A Retail POS System Can Boost Your Sales

If you’re running a retail business, you can’t afford not to invest in a point-of-sale (POS) system. The primary reason is that all your competitors are using this system, and being the only holdout just doesn’t make ...

Nov 6 , 2017

10 Essential Questions You Should Ask Before Choosing a Merchant Account Provider

Setting up a merchant account can help open up your business to new customers and clients, because it allows you to accept credit cards as a form of payment. And credit card chip technology has added another layer of complexity ...

Nov 6 , 2017

Four Ways To Soar Above PCI Compliance and Achieve Higher Levels of Security

When you’re running a business that accepts credit card or debit card payments for transactions, you must adhere to the Payment Card Industry (PCI) standards regarding the storing, processing and transmission of all credit card information. PCI compliance ...

Nov 6 , 2017

What You Need To Know About E-Commerce And PCI Compliance

When it comes to PCI compliance, e-commerce websites can create some special, and often confusing, circumstances. The site belongs to you. The web server belongs to an outside company. The underlying software was written by someone else, and there’...

Nov 6 , 2017

6 Ways Your POS System Can Improve Your Customer Service

Point-of-Sale systems have come a long way. In the past, the entire POS system was a cash register, basically nothing more than an oversized, glorified calculator. Today’s point of sale systems make use of sophisticated computer systems, wireless ...

Nov 6 , 2017

Use Your Credit Card Data To Drive Better Marketing

Just about every business these days accepts credit cards. Most people take it for granted that if they need to pay for something, online or off, they can pay with a credit card. Most businesses don’t give it ...

Nov 6 , 2017

Are You Paying Too Much For Credit Card Processing?

Certainly, credit card processing is a major part of any modern business. Unfortunately, it can also be one of the most confusing parts. With so many rules, regulations and options, it can be difficult to tell if you’re ...

Nov 6 , 2017

Why Your POS System Needs To Be EMV Compatible

You may be thinking you still have a choice about whether or not you need to upgrade older POS systems to be EMV compatible. Technically, you do, but making the wrong choice could hurt your business. The reality &...

Nov 6 , 2017

The Many Levels of PCI Compliance, and How to Determine Which One You Need

Do you know what level of PCI compliance your business falls under? The different levels of PCI compliance are determined mainly by the number of card transactions your company processes per year. There are four different levels, with level four ...

Nov 6 , 2017

5 Reasons You Need to Adopt a Cloud-Based POS System Today

You’re a savvy small business owner. You monitor business trends, you’re spending time cultivating a social media presence, you even split-test your email campaigns. You clearly know what it takes to succeed in a hypercompetitive world, which begs ...

Nov 6 , 2017

Five Ways to Keep Your Customers’ Information Safe

We previously debated the pros and cons of storing your customers’ credit card information on your website, with the debate essentially boiling down to a question of convenience vs. risk. Regardless of whether or not you opted to save ...

Nov 6 , 2017

Should You Save Your Customers’ Credit Card Information?

Keeping your customer’s data secure is more important than ever before. With more and more businesses opening e-storefronts, there’s a greater amount of data being stored online than at any point in history – and there&...

Nov 6 , 2017

4 Ways To Crank Up Customer Service Through Payment Processing

When it comes to payment options for customers and clients, many businesses consider things like mobile payments and credit cards as a simple matter of necessity. Some customers will want to pay with a credit card, so we’ll need ...

Nov 6 , 2017

5 Tips For Using an iPad As Your POS Solution

As more retail businesses move away from traditional cash registers and POS systems into tablets, it’s becoming more of a necessity for those who haven’t made the switch yet to at least start thinking about and planning for ...

Nov 6 , 2017

The Consequences Of Failing To Comply With PCI

If you are involved in any type of business that takes payments with credit cards, you should already know about the Payment Card Industry Data Security Standard, commonly referred to as the PCI DSS. This set of security standards must ...

Nov 6 , 2017

Time-Tested Online Marketing Strategies

Do you ever feel that there are just too many online marketing strategies out there? Day after day, the men and women who know – the gurus of online marketing – bombard us with new ideas. They have to, of ...

Nov 6 , 2017

The Battle Between SMM vs SEO: Which One Wins?

The answer to this question probably depends on another question: how people are most likely to look for what you sell? If you offer a repair service, whether it’s for cars, domestic appliances, your in-house network or the ...

Nov 6 , 2017

Processing Credit Card Payments on Your Website: What You REALLY Need to Know

To get people to buy online, some website features are necessary. Not because of regulation but also to let customers feel secure enough to buy on the site and to create an environment where enough of them will want to ...

Nov 6 , 2017

6 Ways to Secure Telephone Order Payments

There’s a big difference between the type of fraud that occurred with Target, Neiman Marcus and other retailers and the potential fraud with card-not-present transactions. The breaches at brick and mortar retailers involved the compromising of cards scanned in-person ...

Nov 6 , 2017

Web Marketing in 2016

There’s a generation of marketers who have never known a time when the web and social media were not at the centre of a company’s marketing. Generation X-ers, on the other hand, have seen the phenomenon ...

Nov 6 , 2017

Social Media is Critical to Business Success

No one who sets up a business in the twenty-first century can hope to achieve success without embracing social media. It doesn’t matter how conservative you are or whether you think of your customers as stick-in-the-mud fogeys who ...

Nov 6 , 2017

Four Common Myths about Credit Card Processing

A survey by the Federal Reserve Bank of Boston says that 167 million American adults have at least one credit card. What’s interesting is how that breaks down – and how it’s changing. Figures from credit bureau ...

Nov 6 , 2017

The Importance of Being Proactive to Avoid Chargeback Losses

Fraudulent chargebacks, also referred to as ‘friendly-fraud,’ are now considered a huge source of frustration for merchants. The fact is, there is nothing ‘friendly’ about these transactions. A typical chargeback occurs when banks force a refund ...

Nov 6 , 2017

Tips For Improving Your Small Business Credit Score

Unless you plan to run your business from your garage or a spare bedroom, there is a good chance you will need to borrow some money to have capital. Unfortunately, a less than ideal credit rating can have a significant ...

Nov 6 , 2017

How Facebook Reactions May Help Your Marketing

Facebook is continually evolving to meet new demands of their users. Currently, there are a few options to voice an opinion about a post seen on Facebook – Like, Share or Comment. There are a number of users who find ...

Nov 6 , 2017

The Best Time to Post on Social Media

Timing is everything in the world of social media. While it can be somewhat daunting to manage all of your business’s social medial accounts, knowing when to post is an essential part of any effective marketing campaign. The ...

Nov 6 , 2017

Keywords to Boost Your Marketing Efforts

Keywords have been placed, optimized, stuffed and more. They are the lifeblood of any quality search engine optimization (SEO) campaign. However, when not used properly, then can also be detrimental to a website’s success and the amount ...

Nov 6 , 2017

The Best Business Cards for Small Businesses

According to the U.S. Small Business Administration 65 percent of small business owners use credit cards on a regular basis. Business credit cards serve as a primary source of financing for today’s small business owners. As a business ...

Nov 6 , 2017

All About SEO: Why You Should Be Using Keywords to Boost Your Marketing Efforts

If you’re a business that’s enacted any sort of marketing effort in recent yours, you’ve doubtless heard people singing accolades to something called “SEO.” Nearly every marketing website will mention something to ...

Nov 6 , 2017

How to Create Social Media Images That Engage

The key to successful social media marketing is engagement, and while content certainly still is king, long-form articles have given way to sound bite posts and images. Images draw in users much more easily than text, and image and video ...

Nov 6 , 2017

It’s Time to Modernize the Way You Take Payments

The demise of cash has been predicted for decades now. While the full elimination of paper currency is likely a long time away, you can’t argue with the facts: fewer people than ever are using cash. With the ...

Nov 6 , 2017

Mobile Credit Card Processing: The Options

Globalization and the advancement of technology have solidified a card-carrying culture in our society. As we become more cashless, bills are dying out. In fact, by 2017, experts say that just 23% of all sales will be made with cash. That’...

Nov 6 , 2017

How to Use Instagram to Promote Your Business

Instagram is a platform that has exploded in the past few years. There are more than 75 million daily users, and 77.6 million users per year. In fact, over 20% of Internet users use Instagram. And with a 4.2% engagement rate, Instagram has the ...

Nov 6 , 2017

One of the Most Overlooked Digital Marketing Strategy’s… Revealed!

Though millennials and technology have firmly cemented social media in the landscape of marketing, traditional digital tools like email still should have their place in your marketing arsenal. Why? Because reports of the death of email marketing have been ...

Nov 6 , 2017

The AdWords Game: Your Key to Win

Google AdWords is a powerful advertising tool that can help your business become more successful and expand its customer base. However Google AdWords is not that easy to use, which is why some people who didn’t invest enough ...

Nov 6 , 2017

How to Really Use LinkedIn and be Successful

LinkedIn has over 347 million users, yet there are far too many LinkedIn users who don’t really use this social networking platform in the real sense of the word. There is a great deal of unused potential on many ...

Nov 6 , 2017

Top Five Things to Know About EMV/Chip Card Technology

Before we dive into the topic of EMV cards, we’d like to properly introduce you to the new chip card technology. In case you haven’t had the opportunity to use EMV cards, or this is the ...

Nov 6 , 2017

Words and Techniques to Help You Write More Persuasive Landing Pages

Regardless of if you are attempting to increase your sales or generate new leads, having your PPC ads take visitors to landing pages that are persuasive is one of the best ways to grow your business. However, extremely effective and ...

Nov 6 , 2017

How to Improve Customer Loyalty with Social Media

An extremely important metric of the success of your business is customer loyalty. It provides insight into a number of issues, ranging from if you are providing services for the right group of customers, to the quality of your products ...

Nov 6 , 2017

Avoidable Credit Card Fees for Your Small Business

Running a business requires you to accept credit cards. After all, this is now considered the most popular payment option accepted today. If you want to keep your customers happy and shopping with you, taking their plastic payment is essential. ...

Nov 6 , 2017

The Role of Social Media in Expanding Healthcare Businesses

The explosive use of social media has resulted in a variety of changes in the way business processes are executed. One of the industries that have been affected by this development is the healthcare sector. For healthcare practitioners, the proper ...

Nov 6 , 2017

Why Your Business Needs to Process International Credit Card Transactions

For every business operation, credit card processing is an indispensible service. The amount of consumers that predominantly use a credit card to facilitate the payment process is too considerable for you to disregard. The fact that credit card users tend ...

Nov 6 , 2017

The Process of Creating an Effective Web Marketing Campaign

It is an undeniable fact that marketing is an indispensible tool when it comes to establishing a successful business venture. In spite of this fact, several operations still consider the concept of marketing to be restricted to the promotional aspects ...

Nov 6 , 2017

Does Web Marketing Have To Cost A Lot?

Web marketing can be a fun and creative way for you to market your business, as well as engage your loyal customers and reach out to new ones. While marketing can sometimes be one of the most expensive costs in ...

Nov 6 , 2017

Don’t Just Sign! Read Your Credit Card Agreement

“You have to spend money to make money.” This phrase rings true for everyone, including business owners. Because paying with a credit card is so common, as a business owner, you’re going to have spend a ...

Nov 6 , 2017

How Many Social Media Accounts Should My Business Have?

For many business owners, keeping up with social media can be a difficult task and leaves you with the ultimate question: is there such thing as too much social media? Because social media presence is so important when it comes ...

Nov 6 , 2017

Reaching Your Target Audience on Social Media Platforms

Social media platforms are a valuable marketing tool for your business. The average social media platform gives you the chance to research your target audience and reach people who would have an interest in your product or service. In order ...

Nov 6 , 2017

Fast and Easy Cloud Based Point of Sale Systems

With the benefits of Cloud Based Point of Sale (POS) Systems skyrocketing, more and more merchants are relying on them as a critical component of efficiently running their businesses. One of the main benefits of these POS systems is the ...

Nov 6 , 2017

Clear and Simple Credit Card Processing

Most businesses can benefit by accepting credit card payments, given the fact that many customers prefer to pay by credit card. The world is moving away from paper and shifting to electronic solutions, so keeping your business modern is essential ...

Nov 6 , 2017

What Your Company Can Learn From Internet Marketing Hoaxes

Hoaxes on the internet are as common as rainy days in Seattle and can be perpetrated in a variety of ways. With that in mind, internet marketing hoaxes are quickly becoming the order of the day in terms on online ...

Nov 6 , 2017

Retailers Not Happy With Apple Pay

Major retailers are beginning to rethink their use of Apple Pay – Apple’s new credit card processing system – and several of them have already stopped accepting it. Two of the more notable outfits to reject Apple Pay ...

Nov 6 , 2017

How to Use LinkedIn to Market to Professionals

LinkedIn is one of the most important social media platforms on the planet, but it is also probably one of the least understood. Unlike Facebook and Twitter, which may be used by both the professional and casual user, LinkedIn is ...

Nov 6 , 2017

Most Common Pitfalls When Choosing a Credit Card Processor

For businesses that want to establish a strong online presence and maximize the customer experience, the right payment processor is arguably the most basic essentials necessary. But there are so many options for payment solution platforms that it can be ...

Nov 6 , 2017

Loyalty Programs: A Simple Cost Effective Approach to Knowing More About Your Customers

Loyalty programs have been growing in popularity over the last several years as they provide a mutual benefit for both the customer and the business. The customer receives bonuses like discounts and other perks while the business gets customer that ...

Nov 6 , 2017

The 5 Keys to Local SEO Rankings

As their names would imply, local search and global search are two different animals in the jungle of search marketing. Most marketing professionals have a strong enough grasp of global search but the local variety can be a little bit ...

Nov 6 , 2017

Apple’s New Apple Pay Payment System to Revolutionize How Consumers Make Their Purchases

In keeping with its undeniable role as the consummate technological innovator, Apple, Inc. has announced that has created a way for Apple Watch and iPhone 6 owners to be able to use their devices to make in-store purchases. The company has ...

Nov 6 , 2017

3 Keys to Social Media Marketing

From a marketer’s standpoint, social media has become the hottest thing since sunburn. Social networks such as Twitter, Facebook, Pinterest, and others continue to solidify their status as the most efficient and effective marketing tools available to businesses in ...

Nov 6 , 2017

The Benefits of Cloud-Based POS Systems

With the cloud-based point-of-sale system making its way into the retail commerce arena, it seems we may be witnessing the beginning of the end of its conventional in-store predecessor. It is indeed the beginning, however, since there is still significant ...

Nov 6 , 2017

Top 5 Myths About Google Rankings

Online marketing is arguably the farther thing from an exact science. In fact, there is so much misinformation surrounding the world of internet marketing in general and SEO in particular that even the most seasoned business owners and marketers aren&...

Nov 6 , 2017

Which Credit Cards Should your Small Business Accept?

Every business wants their customers to make purchases, and on the face of it you would think that the more ways the customer is able to pay, the better. Therefore, every small business has to think whether or not to ...

Nov 6 , 2017

What Your Potential Customers Learn from Your Company’s Logo

When you start up a business there is so much to plan for and to do, you might not think a logo for your company should take priority. However, a well-designed logo is vital to create a unique identity for ...

Nov 6 , 2017

What SMBs Look for in Their Payment Processing Solutions

Small and medium sized businesses need to have payment processing systems to accept credit, debit and check payments so that customers can pay in the way that best suits them. Integrated payment solutions are tools that can be used to ...

Nov 6 , 2017

What KFC Can Teach You about Viral Negative Reviews

In the world of social media customer reviews often come fast and furious. But while reviews which are glowing, uplifting, and positive rarely go viral, those which are negative, denigrating, and nasty often do. These viral reviews are often found ...

Nov 6 , 2017

Why Personalization Will Make Your Rewards Program Come to Life

The concept behind customer loyalty programs is simple: provide customers who repeatedly do business with your company an incentive and they will not only continue to do business with your company but they will likely even increase the amount of ...

Nov 6 , 2017

Improve Your Bottom Line While Catering To Your International Clientele

People from all over the world flock to the U.S. for vacations, business trips and educational and medical services. Many U.S. merchants in tourist locations serve international customers such as sightseeing tour operators, golf and ski resorts, retail ...

Nov 6 , 2017

Credit Card Processing: EMV What does it Mean For Your Business?

The date is set for a major change to the way credit card processing in the United States is handled. Starting in October of 2015, Visa and MasterCard will shift to EMV credit card technology to replace the swipe-and-sign system that ...

Nov 6 , 2017

Reviews Are Critical

If your competitors consistently have more reviews than you, they’re going to consistently outrank you on local search terms. Reviews don’t only help your local search position, though. They also increase the likelihood that a visitor ...

Nov 6 , 2017

R.I.P: Cash Register 1879 – 2014

There’s been a seismic shift in the retail and payment options available to consumers. e-commerce, which was virtually nonexistent 20 years ago, has grown into a nearly $60 billion industry, forcing brick-and-mortar retailers to shut down or evolve. In order ...

Nov 6 , 2017

Credit Card Fraud – 5 Steps To Protect Your Business

The media, consumer groups and even banks offer a wealth of information about how individuals can protect themselves from fraud. But how can business owners guard themselves against credit card thieves who place orders over the Internet or by phone? ...

Nov 6 , 2017

Servistee and American Express Partners Plus Program Provides Unsecured Line Of Credit

Due to the growing difficulty in obtaining traditional business lines of credit from banks, many business owners are turning to credit cards for small businesses as their primary unsecured business lines of credit. Unfortunately, the majority is turning to the ...

Nov 6 , 2017

5 Reasons To Start A Loyalty Program

The 80-20 Rule: The 80-20 rule simply states that 80 percent of business comes from 20 percent of customers. This rule is widely accepted amongst businesses of all shapes and sizes – generally, a small group of your customers are generating the bulk ...

Nov 6 , 2017

Legal Coverage A Low Cost Employee Benefit

A decade ago, payroll deductions were pretty much limited to company-provided health insurance, flexible spending accounts and taxes. But as companies have become more cash-strapped and eager to add more to their benefit offerings, they’ve expanded the list ...

Nov 6 , 2017

Google+, The Benefits For Your Business

According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand. Google ...

Nov 6 , 2017

Web Design – The Most Common Mistakes Made By DIY Webmaster’s

Here are some of the most common mistakes made in web design and why you need to avoid them at all costs in order to make sure you are on the right track to producing the best site. Poor Search ...

Feb 15 , 2013

Social Media Marketing Best Practices

Social media has become one of the dominant forces in Internet marketing, and therefore has formed its own set of rules and best practices. These rules and best practices should always be strongly considered, if you want to stay in ...

Feb 15 , 2013

Credit Card Processing –Tiered vs Inter-Change Plus Pricing: Do you know what is best for your business?

As a business owner, you’re painfully aware of the numerous overhead expenses necessary to keep your business afloat. To remain “in the black” it is imperative that your profits exceed your overhead. These expenses include, but ...

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